Simon-Kucher capabilities - pricing

Price is the most powerful economic force in our day-to-day lives and one of the least understood.”
Hermann Simon

For many years, Simon-Kucher was synonymous with pricing. Going back to the 1980s, we were the first consulting firm to use scientific methods to optimize product and service prices in real-world business situations.

Today we are widely considered to be the world’s leading pricing consultancy. While our hearts beat for TopLine Power® and growth, pricing is in our genes.

Whatever your pricing problem, we know how to fix it. Our worldwide projects have given us deep experience in every industry, product, service and aspect of pricing. From headache medications to sports cars, from mobile phone tariffs to banking fees, from new product launches to huge organizational transformation programs, we have developed price strategies, price models, price tags and everything else that the term “pricing” may cover.

Pricing is a very broad field. We know how to manage it professionally. In the past two years alone, we completed more than 1,000 pricing projects, boosting our clients’ return on sales by 100 to 500 basis points on average. Drawing on this wealth of experience, we built our “pricing universe”, probably the largest database of its kind covering all industries and regions. It contains price models, price elasticities etc. of countless products and services and is further enriched with every project we conduct.

Simon-Kucher has the world's most experienced and most highly skilled pricing experts. We work to the highest standards. And we keep them high by continuously incorporating new scientific findings in the field of pricing, such as behavioral aspects, or new trends like digitalization. Future price setting, customer decision-making, and the use of pricing software are only a few examples of the innovative approaches we are developing to help clients capitalize on the impact of digital technology.

As true pricing professionals, we regularly reach out to businesses for their perspective on pricing. Our Global Pricing Study is the only one of its kind, and each edition reveals new insights into how companies think about the latest pricing issues.

Global Pricing Study

Get in touch with our pricing experts in your industry and region.

Product pricing
Competition strategies
Launch pricing
Revenue models
Innovative price models
Post-launch pricing
Omni-channel marketing
Price increase programs
Pricing excellence programs
Global pricing
Price level optimization
Value pricing
Behavioral pricing
Omni-channel pricing
Dynamic pricing
Pricing strategies
Digital pricing
Price controlling and KPIs